"Buy a database of 10,000 companies with e-mails" sounds tempting, but it usually ends in high bounce rates, spam folders and leads that twenty of your competitors also received. Here is why bought databases disappoint and when fresh research wins.
Why bought databases fail
- They age fast. Each year a large share of companies change details and people change jobs. A one-year-old database is largely dead.
- They are shared. The same list is sold to dozens of companies, so your message arrives as the twentieth.
- Weak addresses. Mass databases often contain guessed or scraped e-mails that damage your domain reputation.
- GDPR trouble. With a bought database you often cannot say where the data came from.
The better path: research for one client
- Define your ideal customer profile.
- Research companies fresh from public sources: registers, trade directories, trade-fair exhibitor lists, maps and websites.
- Verify that each company is active and a fit, and take the e-mail from the website.
- Keep the list exclusive to you.
A hundred verified, current, exclusive contacts will start more conversations than ten thousand bought addresses.
TropLead does not sell ready-made databases. Every project starts from your customer profile and is built from scratch, with the source of each contact and a free sample first.